Kuboraum: The Most Misunderstood Eyewear Brand (Explained)

Kuboraum: The Most Misunderstood Eyewear Brand (Explained)

Kuboraum is one of the most talked-about and misunderstood eyewear brands in the independent eyewear world. Known for its sculptural shapes, burnt acetate finishes and bold mask-inspired silhouettes, Kuboraum often leaves people asking the same question:

“These look incredible… but who actually wears them?”

At The Optical Gallery, we specialise in curating independent and avant-garde eyewear, and Kuboraum consistently stands out for its unique blend of Berlin expression and Italian craftsmanship. Yet despite its rising popularity, very few people truly understand the philosophy behind the masks.

That’s why we created a dedicated two-part video series on our YouTube channel, to explore Kuboraum’s origins, design language and why the brand is so often misjudged.

Why Kuboraum Is Misunderstood

Kuboraum’s mask concept, sculptural textures and intense visual identity often lead people to assume the frames are “unwearable.” In reality:

  • Several series are surprisingly wearable

  • Each collection has its own design DNA

  • The brand blends anthropology, art and identity

  • The masks are designed to reveal, not hide

But instead of giving everything away here, we want you to experience the brand the way we did, through story, context and expression.

Watch Our Kuboraum Deep Dive

🎥 Watch Part 1 of our video series here:

In this episode, Nik shares:

  • How he first discovered Kuboraum

  • Why the brand challenged his assumptions

  • The creative philosophy behind the masks

  • What makes Kuboraum different from any other eyewear brand

Whether you’re a designer, eyewear enthusiast, or simply curious about independent brands, this video is the perfect introduction.

Part 2 Coming Soon

In Part 2, we’ll break down each Kuboraum series. From the wearable collections to the avant-garde sculptural pieces the brand is famous for.

Explore Independent Eyewear in London

If Kuboraum or any independent eyewear brand has caught your interest, visit us at The Optical Gallery or subscribe to our newsletter for early access to:

  • Eyewear exhibitions

  • Limited-edition releases

  • New lens technologies

  • Behind-the-scenes brand insights

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