Theo Eyewear Trajan

"THEO frames advertise friendliness and openess. Countless times strangers join me in conversation which starts by complimenting my glasses"

What began as a memo… on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles:

‘theo loves you’

To this very day the motto connects everything theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo.